Instagram AR Filters for Paramount+

I worked with Paramount+ to create a series of Instagram AR effects for some of their most recognizable properties, including Dora the Explorer, Dexter, PAW Patrol, and Star Trek. Each one needed to feel unmistakably connected to its show while still working as a quick, playful interaction people would actually want to use and share.

I designed and built effects across face tracking, world tracking, and tap-based interactions in Spark AR, translating very different franchises into simple camera experiences. That meant figuring out what was visually iconic about each property, then reducing it down to an interaction that made sense within a few seconds on Instagram.